Pay Per Click advertising is also referred to as PPC, Google AD words or paid search advertising. PPC ads appear alongside and above the organic search results on Google search engine results Major Pay Per Click advertising platforms are based on a bidding per keyword model.
The advertiser simply decides which keyword phrases they would like to trigger their ads and chooses a maximum price they would be willing to pay if a visitor clicked their ad once triggered by the selected keyword.
Many different advertisers are often bidding on the same keyword and hence the bidding model is used to determine the position where the advertiser’s ad will display. Google, the largest PPC advertising channel (Google AdWords) displays a maximum of 11 ads per page.
Social Media Marketing
Social media marketing is the process of gaining website traffic or attention through social media sites.
Why do you need it?
Communication is immediate
Increased brand recognition
Improved brand loyalty
Higher brand authority increased inbound traffic
Decreased marketing costs
Better search engine rankings
Richer customer experiences
Improved Customer Insights
Follow-up Is Easy
It helps you make more sales
It’s the future!
Blogging & Contents Marketing
A blog is a frequently updated online personal journal or diary. It is a place to express yourself to the world. A place to share your thoughts and your passions.
Why you need it?
Access to customers
Get more clients to your existing business
Get immediate feedback
Learn more about a group of people gain influence
Establish yourself as an expert in your field
Build a network
Learn in-demand skills
Stay knowledgeable in your field
Build trust online
Take control of your online identity
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
It usually involves using email to send ads, request business, solicit sales or donations, and is meant to build loyalty, trust, and/or brand awareness